Both online and offline shopping have distinct qualities. Often retail stores do not effectively make use of the benefits of blending these channels. This affects the possibility of optimising sales. The personal interaction between sales staff and customers is what makes physical retail stand out from online shops. Many in-store sales representatives however are offline. With its technology, TU Delft start-up Count3r has designed a solution that assists staff with selling by bringing together those shopping channels into one customer journey.
TU Delft spin-off Count3r developed a technology that provides in-store sales representatives with vital product, sales, and store information on a tablet. This technology on the tablet enables the sales force to be effective and well-informed guides to the consumers. It uses a unique algorithm that helps the customer make a choice from a large number of consumer electronics. In just a few steps the sales representative will discover the customer’s preferences and will find the product that matches best. Count3r’s selling device holds the potential for the sales staff of selling up to 20% more of anything, to every customer and on every department.
In November 2016, Media Markt announced that it will start working with Count3r in every store in the Netherlands. Since January 2018, the retailer provides all its Dutch businesses with the app of Count3r and thus further improves its service to customers. The expectation is that the branches in Germany and the rest of Europe will follow, said Dennis Hooijmans, COO at Media Markt Netherlands.
|Participation since||April 2015|
Jori de Goede
Peter van der Bel
|Company history and milestones|
|February 27th 2013
||Incorporation of Count3r|
|November 22nd 2016||Announcement of cooperation and investment by Media Markt|
|March 9th, 2017||Best Retail Innovation Award 2017 – jury prize|
|July 24th, 2017||Successful crowdfunding campaign|
|January 1st, 2018||Roll-out to 49 stores in the Netherlands|
|September 20th, 2018||300.000 customer contacts processed|